Resources Library by ANA

Emotionology

Emotionology is an innovative research project conducted by Turner Latin America in 2013 and 2014, in partnership with Neurensics and BMC, with the objective of measuring consumers' emotional engagement towards different types of content, drilling...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Pablo Verdin, Renata Policicio

June 15, 2015

Goodbye Big Data, hello big stories

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Martin Lee

Company: Acacia Avenue

November 18, 2014

Stockography breaking time

We used Stockography to study the changes in Indian weddings in the last two decades. We juxtaposed available stock of past and present weddings and identified the deltas. The data were collected through respondents, professional wedding...

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sushma Panchawati, Shefali Nath Gupta, Kamna Sharma

November 18, 2014

Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?

Authors: Tang Ruihong, Danny Wang

September 10, 2014

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?

Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier

Company: GfK

September 10, 2014

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?

Authors: David Penn, Suzanne Lugthart

Company: Conquest

September 10, 2014

Does facial coding generalize across cultures?

High growth Asian markets present huge opportunities for advertising and marketing industries. Self-report tools that have been validated over thousands of ads in western markets are useful, but less reliable, in Asian cultures due to the prevalence...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Namita Mediratta, Evan Kodra, Rana El Kaliouby, Pankaj Jha

Company: KANTAR TNS Malaysia

May 13, 2014

Happy shoppers

In 2013, DEKA Marketing Research, in collaboration with Gordon & McCallum undertook a series of research studies designed to better understand the growth in use of this channel, and provide in-depth insight into the way customer engage with such...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Alastair Gordon, Farquhar Stirling, Dwinarizki Setyorini, Mamik Leonardo

Company: Deka Marketing Research

May 13, 2014

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Pieter Desmet, Erkan Balkan, Deger Ozkaramanli, Steven Fokkinga, Eapen George

November 20, 2013